Services
What I do
Five areas of focus, each one something I do myself, not hand off to a team of specialists you never talk to.
Web Design
I design in Figma before touching code, and every deliverable gets a Must, Should, Could, Won't breakdown before it's estimated. That's the same scope matrix I use to keep client projects from drifting once development starts. It means what ships matches what was agreed on, and any change beyond that is a clear, priced decision rather than a surprise.
- ·Content and page inventory first, layout second
- ·Figma design system: type scale, spacing, components
- ·Scope matrix (Must / Should / Could / Won't) before estimating
- ·Build matches design, review against the Figma file line by line
Best for: Founders and businesses who need a site that looks deliberate, not assembled from a theme demo.
- Figma
- Design systems
- Responsive layout
- Gutenberg / block themes
Web Development
Pre-made themes are built to please everyone, which means they ship with scripts, options, and design elements a given project will never use. That excess is what makes sites slow, conflict-prone, and expensive to maintain. I build theme and plugin code for the project in front of me: custom post types, ACF Pro fields, Gutenberg blocks, and PHP that does only what it needs to.
- ·Data model first: custom post types, taxonomies, ACF fields
- ·Theme or plugin built for this project, not adapted from one
- ·Laravel or React brought in only where WordPress genuinely can't do the job
- ·Documented as it's built, so someone else can maintain it later
Best for: Teams that have outgrown off-the-shelf themes or need functionality no plugin provides.
- PHP
- WordPress Core
- ACF Pro
- Laravel
- React
Performance Optimization
Hosting first, since server response time sets the ceiling for everything else. Then caching, image compression, a plugin audit against what's actually loading on each page, and a database cleanup. Every change gets measured against GTmetrix and PageSpeed Insights before and after, so the result is a number, not a feeling that the site loads a bit faster.
- ·Hosting and server response time audit
- ·Page, object, and CDN caching strategy
- ·Image pipeline: compression, WebP, lazy loading
- ·Plugin audit: remove or replace anything duplicating functionality
- ·Database cleanup, then measure again and repeat
Best for: Sites with slow load times, poor Lighthouse scores, or Core Web Vitals failing in Search Console.
- GTmetrix & PageSpeed Insights
- Query profiling
- CDN & caching
- Image optimization
Security Enhancements
Every plugin I ship goes through a manual read-through before any tool touches it, because scanners miss the human logic holes. That means sanitizing input and escaping output consistently, checking specific capabilities instead of broad roles, keeping API keys out of PHP files entirely, and finishing with PHPCS and WPScan before anything gets tagged for release.
- ·Manual code read-through: unsanitized input, unescaped output, missing nonces
- ·Capability checks, not role checks, on every custom action
- ·Secrets kept in wp-config constants, never in plugin files
- ·PHPCS and WPScan pass before the release tag goes on
Best for: Any site handling user data, custom forms, or a codebase inherited from a previous developer.
- WordPress security APIs
- Nonces & capabilities
- PHPCS & WPScan
Support & Maintenance
Core, theme, and plugin updates on a schedule, uptime and performance monitoring so regressions get caught before a client notices, and a monthly summary of what changed and why. Scoped to hours through the Care Plans below, so support stays predictable instead of turning into an open-ended retainer nobody can plan around.
- ·Scheduled core, theme, and plugin updates
- ·Uptime and performance monitoring, checked weekly
- ·Priority queue for fixes and small requests
- ·Monthly summary with a time log, no surprise hours
Best for: Sites already live that need a reliable owner for updates, monitoring, and small ongoing work.
- Staging workflows
- Uptime monitoring
- Core Web Vitals upkeep